When you've built a rep for trust and quality, your brand has got to match that vibe. So, we rolled up our sleeves and got work crafting the CAPEX brand from the ground up. From pushing pixels to perfecting pics, here's how we made it all happen.
Logo, design system, brand assets, and brand positioning - we tackled it all when we teamed up with CAPEX to create their brand identity. Our primary goal? To showcase their top-notch craftsmanship and professional approach that sets them apart from other multi-family renovation firms.
The brand's visual strength comes from its rich, bold colors, while the custom font in their logo emphasizes their unique brand position. Finally we topped it all off with slick stationery and a truck wrap that keeps their team looking like absolute pros on the job site. Not that they really needed any help with that part, though.