Powering professional services. One cool brand at a time.

Initial Branding

First, let's talk about the logo mark. We wanted to create something that truly captured the essence of the brand. While a rudder may seem like the obvious choice, we dug deeper and made a fascinating discovery—the propeller holds the key to the rudder's power. With this insight in mind, we combined a propeller mark with the word "ruddr." Resulting in a unique symbol that perfectly embodies the strength and effectiveness of the brand.

With the logo in place, we moved on to crafting a vibrant color palette and a sleek design system. The goal? Creating a lightweight design language that's easily replicated across components on the platform.

Application UX & Design

Next, let's delve into the application. Once our design system was established, we collaborated closely with the Ruddr team. Together, we brainstormed user flows, fine-tuned wireframes, and seamlessly integrated our design system into working prototypes. No detail was too small—from simple form fields to intricate processes like timecard approval, we left no use-case unexplored. By creating a streamlined design system and an intuitive user experience, complemented by reusable components, we significantly simplified the development process. The result? A continuously expanding customer base, fueled by the seamless integration of new features facilitated by our design system.

It's important to note that the application is an ever-evolving entity. While our design system empowers the development team to swiftly create new features without the need for additional design cycles, the MWC team is always ready to lend a hand for special projects and enhancements, ensuring Ruddr remains at the forefront of innovation.

Website Design

Now, let's venture into the world of the public website. As developers fine-tuned the implementation of our application design, our creative team shifted focus to the public website. Of course, we wanted to highlight the impressive features of Ruddr, but we also recognized the importance of creating a hub for valuable resources such as how-to videos, marketing content, and support articles. Leveraging our existing design styles, we seamlessly connected the visual elements between the application and the public website.

Awards. Yay!

Now, brace yourself for some humble bragging. Well, maybe not so humble. But hey, we can't help it! The application consistently earns top rankings on trusted platforms like Capterra and GetApp. And that's not all—on G2 Crowd, it repeatedly secures a spot among the highest-rated solutions across various categories. Suffice to say, their growing customer base absolutely adores the application. So, yeah, that news is just a little too awesome not to share.